Category: Uncategorized

從FunNow,Lalamove和SCMP中學習更多有關建立團隊,基礎設施及品牌的秘訣

Growth Marketer Academy在2018年底於Tencent Westart舉辦全港首個Growth Marketing Conference,雲集eBay, KKDay, SCMP, FoodPanda, Lalamove, MoneySmart等業界精英與超過150位創辦人及市場營銷人員分享營銷增長的心得。當日參加者更有機會與8位企業代表交流和互動。Growth Marketer Academy重點整合了3篇精選文章,讓大家重溫當日活動精華。想知更多有關營銷增長策略的細節? 即瀏覽Growth Marketing Bootcamp獲取更多詳情! 如何好好善用初創企業匱乏的資源? FunNow是台灣初創的即時娛樂預訂App,讓都市人「説走就走」、探索周邊吃喝玩樂好地方。獲阿里巴巴的創業者基金支持,FunNow現已進攻香港、沖繩、台北等城市,未來將繼續拓展其業務至東南亞市場。FunNow營銷總監Erika Chiang主攻產品銷售及海外業務,指出對初創企業來說「最棘手的是無數據、無資金和無知名度」。在會上,她分享了FunNow如何善用有限資源,將業務拓展至不同城市。 FunNow:…

Constructing Your Company Like FunNow, Lalamove, and SCMP – More about Team Building, Infrastructure Building, and Branding Building

In Dec 2018, Growth Marketer Academy has organised the 1st growth marketing conference in HK at Tencent Westart. It gathered…

Going International like Airbnb, KKday, and eBay Want to Go Global? Listen to the Locals and Make your Business Personal

In Dec 2018, Growth Marketer Academy has organised the 1st growth marketing conference in HK at Tencent Westart. It gathered…

從初創到全世界— Airbnb, KKday及eBay通往國際舞台的道路 

Growth Marketer Academy在2018年底於Tencent Westart舉辦全港首個Growth Marketing Conference,雲集eBay, KKDay, SCMP, FoodPanda, Lalamove, MoneySmart等業界精英與超過150位創辦人及市場營銷人員分享營銷增長的心得。當日參加者更有機會與8位企業代表交流和互動。Growth Marketer Academy重點整合了3篇精選文章,讓大家重溫當日活動精華。想知更多有關營銷增長策略的細節? 即瀏覽Growth Marketing Bootcamp獲取更多詳情! 解析旅遊業巨頭的成功要領 在全球化的競爭下,加上國際貿易、資金和技術的流動,愈來愈多品牌開始積極開拓海外市場以提升市場競爭力。然而,市場上大量失敗的案例,都是誤把其市場營銷策略「照辦煮碗」地搬到外地市場使用。由此可見,學習「市場本地化」(Localization)及「產品個人化」(Product personalization)是開拓海外市場的第一堂課。 共享住宿平台Airbnb利用個人化策略成為旅遊業龍頭,成功打進191個國家、65,000個城市。而網上旅遊行程訂購平台KKDay則透過將產品進行「本地化」,於短時間內成功進軍東南亞市場。…

Growing like foodpanda and MoneySmart – Attacking the Market with Actions throughout the Entire Funnel

In Dec 2018, Growth Marketer Academy has organised the 1st growth marketing conference in HK at Tencent Westart. It gathered…

foodpanda和MoneySmart的營銷之道-全方位營銷漏斗實戰攻打市場

Growth Marketer Academy在2018年底於Tencent Westart舉辦全港首個Growth Marketing Conference,雲集eBay, KKday, SCMP, foodpanda, Lalamove, MoneySmart等業界精英與超過150位創辦人及市場營銷人員分享營銷增長的心得。當日參加者更有機會與8位企業代表交流和互動。Growth Marketer Academy重點整合了3篇精選文章,讓大家重溫當日活動精華。想知更多有關營銷增長策略的細節? 即瀏覽Growth Marketing Bootcamp獲取更多詳情! foodpanda市場總監: 多渠道營銷是皇道 foodpanda攻港4年,已在本港外賣點餐App市場打穩陣腳。究竟有何秘訣讓App用戶人數持續增長?foodpanda市場總監Alex Law指其關鍵是採取「多渠道營銷策略」(Multiple-channel…

Event: TIA City Chapters (Hong Kong) – The Horrors of Regional Marketing

Néih hóu, Hong Kong! Launching a startup across the region is a daunting task but there are those who conquered…

Event: Regional Growth Marketing Series (Philippines) – How platform businesses grow: Insights from local & overseas players

After sharing growth marketing tactics with our friends in Hong Kong, Macau and Singapore, Growth Marketer Academy will be going…

© 2019 Growth Marketer Academy Blog.