Author: Ivy Fung

假眾籌真騙案? 帶你拆解操縱千萬美金的行銷手法

約有眾籌項目9%會胎死腹中。即使眾籌項目達標,不等於策劃人會履行出貨承諾。顯然地,許多眾籌策劃人會透過巧妙的行銷技巧,引導欠缺科學知識,或是消息不靈通的贊助者進行投資,即使最聰明的朋友都有可能成為這些「眾籌走數」的受害者之一。

4 Crowdfunding “SCAMpaigns” That Taught Us a Painful Lesson in Marketing

Many crowdfunding projects delay, but 9% of all Kickstarter projects eventually fell through, according to Kickstarter. While it appears these creators most often prey on scientifically illiterate or ill-informed backers, with the smartest marketing strategies, even your smartest friends may have been fallen victims to these s-campaigns.

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