Author: Ivy Fung

假眾籌真騙案? 帶你拆解操縱千萬美金的行銷手法


4 Crowdfunding “SCAMpaigns” That Taught Us a Painful Lesson in Marketing

Many crowdfunding projects delay, but 9% of all Kickstarter projects eventually fell through, according to Kickstarter. While it appears these creators most often prey on scientifically illiterate or ill-informed backers, with the smartest marketing strategies, even your smartest friends may have been fallen victims to these s-campaigns.

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